In designing the Sam & Jo brand, I focused on creating a refined identity that seamlessly blends luxury with modern sophistication. The logo, featuring an elegant serif typeface paired with fluid emblematic lines, captures the brand’s dedication to high-end craftsmanship and artistic expression. The carefully curated color palette of classic black, white, and warm orange adds depth and vibrancy, reinforcing the brand’s commitment to elegance. The comprehensive guidelines ensure consistency across all platforms, making Sam & Jo a distinguished name in luxury jewelry.
