The brand guidelines for Makhmakha Coffee reflect a deep connection to cultural heritage and the art of coffee making. The logo, designed with the Freight Sans Black and Outfit Regular typefaces, captures the essence of thoughtful introspection and positive vibes, which are core to the brand’s philosophy. The rich color palette, with hues of deep coffee browns and creamy beige, mirrors the warmth and depth of their coffee offerings. This carefully crafted identity is designed to evoke a sense of comfort and inspiration in every cup, making Makhmakha more than just a coffee brand—it’s a lifestyle.