In crafting the brand guidelines for Joia Jewels, I focused on creating a visual and verbal identity that exudes sophistication and elegance. The logo employs the Condor ExtraLight Italic typeface, offering a sleek and modern touch that aligns with the brand’s luxurious offerings. The color palette, carefully chosen to complement the brand’s essence, along with the use of Gotham Bold for headlines and Source Sans Variable for body text, ensures consistency and visual harmony across all platforms, making Joia Jewels a symbol of refined luxury.
