Jericho is a fashion brand that resonates with the rebellious spirit of youth, defined by its iconic blood droplet logo symbolizing boldness and individuality. Targeting teens and young adults, Jericho’s brand identity is rooted in the Montserrat typeface, which adds a modern, geometric touch reflecting its edgy ethos. The brand’s color palette of deep blacks, grays, and striking red highlights its commitment to making a statement in the fashion world. Photography emphasizes diversity, innovation, and the forward-thinking nature of the brand.
